Twitch invited me to create a reel designed to promote the creative power of its Brand Partnership Studio. The goal was to present their unique approach to branded content in a way that felt fresh, dynamic, and true to the platform’s language.

The project was built entirely around on-screen text — no voiceover, just words and visuals working together to lead the narrative. The structure was inspired by Twitch’s fast-paced environment, combining bold type animations, meme-driven GIFs, native graphic elements, and impactful stream moments to tell the story of what brands can achieve through Twitch.

The video walks through the platform’s core offerings, including WatchParties, interactive extensions, live commerce, talk shows, and custom studio productions — all powered by Twitch’s creators and their communities. Each segment highlights how brands like Samsung, Santander, Hellmann’s, and Netflix have tapped into these tools to create authentic, immersive experiences.

This piece was part of an internal initiative to attract new partners to the platform and show, in under two minutes, what’s possible when brands go live the right way.