Obvious Agency is more than a content platform — it’s a cultural voice for women in Brazil. Through projects like Bom Dia, Obvious and Prazer, Obvious, the agency fosters open conversation around topics like female pleasure, wage disparity, and empowerment.
As a freelance motion designer, I contributed to several pieces, bringing movement and clarity to stories that matter. The visual system blends softness and directness — much like Obvious' editorial tone — and I worked to ensure the motion felt human, thoughtful, and always in service of the message.