A new way to access smartphones in Brazil
Leapfone launched with a bold premise: what if smartphones worked like a service, not a burden?
We helped shape the brand for a Brazilian audience long underserved by traditional telecom models. Built around the concept of “Phone as a Service,” the identity embraces clarity, honesty, and accessibility — both in tone and design.
Color and typography balance functionality with freshness, while the visual language communicates trust without ever becoming cold or corporate. It’s a brand made to challenge outdated systems — and offer a smarter way forward.
In addition to the brand refresh, I co-designed several UI screens for Leapfone’s updated website — including a new B2B landing page — alongside Henrique Stabile. The challenge was to translate a new rental-based mobile model into a clear, intuitive experience. The result is a streamlined interface that reflects Leapfone’s promise: easy, accessible, no small print.