New flavors for a nostalgic favorite
For the launch of two new Língua de Gato flavors — Hazelnut and Red Berries — we crafted a visual world that’s as indulgent as the product itself.
The art direction leaned into bold, saturated colors and playful compositions, blending graphic patterns with rich product photography. The campaign played out in vibrant OOH formats, where swirling chocolate bars, floating berries, and creamy textures invited passersby into an amplified sensorial experience.
Rather than reinventing the brand, we dialed up its core codes — whimsy, pleasure, and craveability — and gave them a contemporary twist. The result was a seasonal launch that demanded attention while staying unmistakably Língua de Gato.